Hi, I'm Giamaria.
You can call me Gia. :)
I'm a Designer & Creative Director with over 13 years of experience, spanning the disciplines of brand identity, packaging, digital, VUx/VUi and experience design.
Experience
Dentsu Webchutney
Group Creative Director
May 2022 - till present
I currently lead the art team across Mumbai, Bangalore and Delhi to push the boundaries of creative thinking and bring in modern integrated creativity to the table for key brands/projects.
Some of my key responsibilities was to focus on structuring teams and allocation people based on skills to special projects. Which bought creative efficiency and make unique talent accessible.
I lead brands like Google, YT Shorts, Uber, iQOO, ITC Dark Fantasy, Adidas, National Diamond Council, Airtel, Tanishq, and many more.
VMLY&R, Mumbai
Creative Director
August 2021 - May 2022
I am currently the creative lead on the entire creative mandate for Colgate Palmolive brands and Platinum Guild International.
My main focus on these brands has been to provide data-led creative and tech solutions to enhance the brand's experience and ecom performance. My role currently entails working closely with the CCO and global team with quaterly updates and global product launches.
I've been featured on the list of India's hottest creatives of 2021 at #26.
FCB Ulka, Mumbai
Creative Director
Associate Creative Director
Creative Group Head
June 2021
2019 - 2021
2018 - 2019
While my role only included creatively enhancing the business. I've equipped the team with digital-first thinking and set up Ui / Ux capabilities within the agency.
I have provided sustainable brand solutions that have won multiple awards. And focused on voice-based solutions and experiences for multiple brands.
I was the only woman from my agency in a 5 member team, to have participated in the Amazon Alexa Hackathon - Voice Sumit 2019 and emerged a national champion while competing against Australia and Japan.
During my stint here I worked very closely with the CCO (Swati Bhattacharya) and then Global CCO (Fred Levron) along with the Global Team on multiple pitches and global briefs too.
I've been featured on the list of India's hottest creatives of 2020 at #25.
I have managed brands like ICICI Bank, Tata Motors, Tata Trusts, Tata AIA, Indian Oil, VIP Industries, Millenium Schools, Scoop Whoop, Times Of India, Apollo Hospitals, Mumbai Police, Nerolac Paints, Podar Schools, Utec, Go Air, Abbott, Reliance Jio, ICICI Prudential, etc.
Whyness Worldwide, Mumbai
Group Head, Design and UI/UX
Senior Designer
2016 - 2018
2014 - 2016
Spent 5 and a half years at Whyness Worldwide. I've helped set up and coach the entire design team with brand identity design skills to Ui/Ux capabilities. I've imparted and implemented design, packaging, branding, Ui/Ux solutions to brands like Reliance Jio, Chef’s Basket, VIP Bags, Starbucks, Carlton Luggage, Moneycontrol.com, Oberoi Realty, Moet Chandon, Godrej Locks, Godrej Script, Zee Classic, etc.
And UI UX for Cartrade.com, Easymedico.com, The Indus Club, etc.
JWT, Contract Designsutra, Mumbai
Senior Designer
Junior Designer,
2012 - 2013
2010 - 2012
Focused mainly on branding and packaging solutions for brands like Cadbury Celebrations, Eclairs and Rich Brownie, Vaango, Creambell, Daima, Fresh Dairy, Sahara Q Shop, Piramal, Parampara, TBZ, Crompton, Jaypee, Godrej Locks, Britannia, Complan, Prestige, Samsonite, Tata Photon, Ashok Leyland, Jockey, etc.
I was shortlisted for Young Lions in 2012
Intern, Creative Land Asia.
2010
On brands like Frooti and BigAdda.
Metals
Clio - 2 Bronze Awards, 2021
Effies Awards - 2 Gold, 2020
Andy Awards - 2020
Kyoorius - 4 Blue elephant, 2020
Kyoorius - 1 Bronze elephant, 2020
Cannes - Gold Lion, 2019
Clio - Gold Award, 2019
Spikes - Grand Prix, 2019
Sammie - Gold, 2019
Alexa Hackathon - National Champion 2019
Kyoorius - 2 Blue elephant, 2019
LIA - 1 Gold, 1 Silver and 1 Bronze, 2019
Young Lions, 2012
Skills
Adobe Illustrator, Photoshop, XD, Bohemian coding - Sketch, Beginner in After Effects, Keynote and Microsoft Office.
Contact
Email - giafernandes01@gmail.com
Mob - +91 9867995685