I'm a Visual Designer & Associate Creative Director with over 10 years of experience, spanning the disciplines of brand identity, packaging, digital, VUx/VUi and experience design.
FCB Ulka, Mumbai
Associate Creative Director
Creative Group Head
2019 - till present
2018 - 2019
I have equipped the team with digital-first thinking and set up Ui / Ux capabilities within the agency. I've Provided sustainable brand solutions that have won multiple awards. And focused on voice-based solutions and experiences for multiple brands.
I have been the only woman to have participated in the Amazon Alexa Hackathon - Voice Sumit 2019 and emerged a national champion while competing against Australia and Japan.
At present, I work very closely with the CCO (Swati Bhattacharya) and the Global Team on multiple pitches and global briefs too.
I've been featured on the list of India's hottest creatives of 2020 at #25.
I am currently managing and working on brands like ICICI Bank, Tata Motors, Tata Trusts, Tata AIA, Indian Oil, VIP Industries, Millenium Schools, Scoop Whoop, Times Of India, Apollo Hospitals, Mumbai Police, Nerolac Paints, Podar Schools, Utec, Go Air, Abbott, Reliance Jio, ICICI Prudential, etc.
Whyness Worldwide, Mumbai
Group Head, Design and UI/UX
2016 - 2018
2014 - 2016
Spent 5 and a half years at Whyness Worldwide. I've helped set up and coach the entire design team with brand identity design skills to Ui/Ux capabilities. I've imparted and implemented design, packaging, branding, Ui/Ux solutions to brands like Reliance Jio, Chef’s Basket, VIP Bags, Starbucks, Carlton Luggage, Moneycontrol.com, Oberoi Realty, Moet Chandon, Godrej Locks, Godrej Script, Zee Classic, etc.
And UI UX for Cartrade.com, Easymedico.com, The Indus Club, etc.
JWT, Contract Designsutra, Mumbai
2012 - 2013
2010 - 2012
Focused mainly on branding and packaging solutions for brands like Cadbury Celebrations, Eclairs and Rich Brownie, Vaango, Creambell, Daima, Fresh Dairy, Sahara Q Shop, Piramal, Parampara, TBZ, Crompton, Jaypee, Godrej Locks, Britannia, Complan, Prestige, Samsonite, Tata Photon, Ashok Leyland, Jockey, etc.
I was shortlisted for Young Lions in 2012
Intern, Creative Land Asia.
On brands like Frooti and BigAdda.
Effies Awards - 2 Gold, 2020
Andy Awards - 2020
Kyoorius - 4 Blue elephant, 2020
Kyoorius - 1 Bronze elephant, 2020
Cannes - Gold Lion, 2019
Clio - Gold Award, 2019
Spikes - Grand Prix, 2019
Sammie - Gold, 2019
Alexa Hackathon - National Champion 2019
Kyoorius - 2 Blue elephant, 2019
LIA - 1 Gold, 1 Silver and 1 Bronze, 2019
Young Lions, 2012
Adobe Illustrator, Photoshop, XD, Bohemian coding - Sketch, Beginner in After Effects, Keynote and Microsoft Office.
Mob - +91 9867995685