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Hi, I'm Giamaria.

You can call me Gia. :)

I'm a Designer & Creative Director with over 13 years of experience, spanning the disciplines of brand identity, packaging, digital, VUx/VUi and experience design.

Experience
Dentsu Webchutney 

Group Creative Director

May 2022 - till present

I currently lead the art team across Mumbai, Bangalore and Delhi to push the boundaries of creative thinking and bring in modern integrated creativity to the table for key brands/projects. 

Some of my key responsibilities was to focus on structuring teams and allocation people based on skills to special projects. Which bought creative efficiency and make unique talent accessible.


I lead brands like Google, YT Shorts, Uber, iQOO, ITC Dark Fantasy, Adidas, National Diamond Council, Airtel, Tanishq, and many more.
 

VMLY&R, Mumbai

Creative Director

August 2021 - May 2022

I am currently the creative lead on the entire creative mandate for Colgate Palmolive brands and Platinum Guild International.

 

My main focus on these brands has been to provide data-led creative and tech solutions to enhance the brand's experience and ecom performance. My role currently entails working closely with the CCO and global team with quaterly updates and global product launches.

I've been featured on the list of India's hottest creatives of 2021 at #26.

FCB Ulka, Mumbai

Creative Director

Associate Creative Director

Creative Group Head

June 2021

2019 - 2021

2018 - 2019

While my role only included creatively enhancing the business. I've equipped the team with digital-first thinking and set up Ui / Ux capabilities within the agency.

 

I have provided sustainable brand solutions that have won multiple awards. And focused on voice-based solutions and experiences for multiple brands.

I was the only woman from my agency in a 5 member team, to have participated in the Amazon Alexa Hackathon - Voice Sumit 2019 and emerged a national champion while competing against Australia and Japan.

During my stint here I worked very closely with the CCO (Swati Bhattacharya) and then Global CCO (Fred Levron) along with the Global Team on multiple pitches and global briefs too.

I've been featured on the list of India's hottest creatives of 2020 at #25.

I have managed brands like ICICI Bank, Tata Motors, Tata Trusts, Tata AIA, Indian Oil, VIP Industries, Millenium Schools, Scoop Whoop, Times Of India, Apollo Hospitals, Mumbai Police, Nerolac Paints, Podar Schools, Utec, Go Air, Abbott, Reliance Jio, ICICI Prudential, etc.

Whyness Worldwide, Mumbai

Group Head, Design and UI/UX 

Senior Designer

2016 - 2018

2014 - 2016

Spent 5 and a half years at Whyness Worldwide. I've helped set up and coach the entire design team with brand identity design skills to Ui/Ux capabilities. I've imparted and implemented design, packaging, branding, Ui/Ux solutions to brands like Reliance Jio, Chef’s Basket, VIP Bags, Starbucks, Carlton Luggage, Moneycontrol.com, Oberoi Realty, Moet Chandon, Godrej Locks, Godrej Script, Zee Classic, etc.

And UI UX for Cartrade.com, Easymedico.com, The Indus Club, etc.

JWT, Contract Designsutra, Mumbai

Senior Designer

Junior Designer,

2012 - 2013

2010 - 2012

Focused mainly on branding and packaging solutions for brands like Cadbury Celebrations, Eclairs and Rich Brownie, Vaango, Creambell, Daima, Fresh Dairy, Sahara Q Shop, Piramal, Parampara, TBZ, Crompton, Jaypee, Godrej Locks, Britannia, Complan, Prestige, Samsonite, Tata Photon, Ashok Leyland, Jockey, etc.

I was shortlisted for Young Lions in 2012

Intern, Creative Land Asia.

2010 

On brands like Frooti and BigAdda.

Metals

Clio - 2 Bronze Awards, 2021

 

Effies Awards - 2 Gold, 2020

Andy Awards - 2020

Kyoorius - 4 Blue elephant, 2020

Kyoorius - 1 Bronze elephant, 2020

Cannes - Gold Lion, 2019

Clio - Gold Award, 2019

Spikes - Grand Prix, 2019

Sammie - Gold, 2019

Alexa Hackathon - National Champion 2019

Kyoorius - 2 Blue elephant, 2019

LIA - 1 Gold, 1 Silver and 1 Bronze, 2019

Young Lions, 2012

Skills

Adobe Illustrator, Photoshop, XD, Bohemian coding - Sketch, Beginner in After Effects, Keynote and Microsoft Office.

Contact

Email - giafernandes01@gmail.com

Mob - +91 9867995685

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