Platinum Evara's new collection is thoughtfully created, designed with cues & inspiration from celestial bodies in the universe. And is for women whose values make them stellar beings & whose optimism lights up the world & always brings cheer in trying times. Making her a true ‘celestial beauty’. We wanted to conceptualise and design the look and feel of the catalogue that reflects those values.
We're women celebrating our femininity. Our individuality and in all right – we're celebrating ourselves.
Everything that makes us a woman of today. The way we own the many facets of being a woman. We're a new perspective on some days, while on others we're fresh voice on the table, an abundance of joy, a fearless stance and all that makes us who we truly are.
We've tried to marry the campaign thought with the designs and maintained a flow in the copy along the way with an end slate that closes this. Almost like a read through the catalogue that together culminates into something, which is – The joy of being a woman. The joy of being you.