PROTON CANCER CENTRE
Brand Platform Solution - CanSearch
We wanted to create a large branded platform solution for Apollo Proton Cancer Centre to be a leader when it comes to cancer solutions. This platform doesn’t just talk about the treatments given by Apollo Hospitals, but about Cancer in general. It will become a one-stop solution to all Cancer-related queries and doctor verified solutions across various touchpoints online and offline.
We want Cancer to be synonymous with Apollo and creating a platform like Cansearch will help in making Apollo Hospitals the experts in this field.
What is Cansearch?
Cansearch is an information hub which acts as a platform similar to that of Google search, wherein users can find relevant information about cancer. A lot of times Google search might not give the most accurate or verified information relating to cancer, at times even scare people making any kind of symptoms look like cancer, and therefore this platform is created to nullify all the wrong information. This platform doesn’t just talk about the treatments given by Apollo Hospitals, but about Cancer in general. The platform will have Apollo branding along with articles about treatments that Apollo Hospital provides.
We did a detailed study of global healthcare editorial brands and categorised their visual interpretation into three different segments. Based on this research we've created a visual language and architecture for the brand to stand out against the clutter.
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