THE OPEN DOOR PROJECT
Activation and Campaign
The Open Door Project, a path-breaking initiative to encourage more and more private schools to take the lead in creating space for underprivileged children in their schools and give them an education they will otherwise probably miss.
‘Open Door Project’ - is a path-breaking initiative by Millennium Schools and FCB India to open the doors of private elite schools to educate the kids from weaker economic sections. At the Cannes 2019, David Droga, described it as an idea that can be scaled-up at a global level from ‘Atlanta to Peru’ and contribute genuine value at a sustainable level.
This Project was piloted by Shantanu Prakash, Founder Millennium Schools and Swati Bhattacharya, Chief Creative Officer FCB India.
It has picked multiple metals including a Cannes Gold Lion, Clio Gold, Effies and a Spikes Asia Grand Prix.