COLGATE VISIBLE WHIT O2 TOOTHPASTE
Launch Film and Social Media
Colgate's new teeth whitening toothpaste with revolutionary and cutting edge active oxygen technology that helps remove surface stains and give you whiter teeth in just three days.
Our focus for the launch was young, urban women in their 20s. Who have a unique take on beauty. For them beauty isn't about concealment or conformity. It's about creatively expressing your authentic self.
And whiter teeth gives them the confidence to express themselves and the power to smile *your* smile.
Colgate's new teeth whitening toothpaste with revolutionary and cutting edge active oxygen technology that helps remove surface stains and give you whiter teeth in just three days.
Our focus for the launch was young, urban women in their 20s. Who have a unique take on beauty. For them beauty isn't about concealment or conformity. It's about creatively expressing your authentic self.
And whiter teeth gives them the confidence to express themselves and the power to smile *your* smile.
OUR CAMPAIGN MUSES
We chose women who stand out on social media and are have not shied away from embracing their true selves and expressing themselves freely.
